The wireless constantly used the statistics of the intelligence bureau at Verdun, whose chief, Major Cointet, had invented a method of calculating German losses which obviously produced marvelous results. Every fortnight the figures increased a hundred thousand or so. These 300,000, 400,000, 500,000 casualties put out, divided into daily, weekly, monthly losses, repeated in all sorts of ways, produced a striking effect. Our formulae varied little: 'according to prisoners the German losses in the course of the attack have been considerable' ... 'it is proved that the losses' ... 'the enemy exhausted by his losses has not renewed the attack' ... Certain formulae, later abandoned because they had been overworked, were used each day: 'under our artillery and machine gun fire' ... 'mowed down by our artillery and machine gun fire' ... Constant repetition impressed the neutrals and Germany itself, and helped to create a bloody background in spite of the denials from Nauen (the German wireless) which tried vainly to destroy the bad effect of this perpetual repetition."
Every day in the news, look at what is seen. Just as they used losses to keep the enemy from renewing their attack, so the media uses losses to prevent people from wanting to get out of their homes and get their lives back to normal. In many instances, its even worse. People's lives and families are being destroyed.
I don't need to say much here, Lippmann's blueprint speaks for itself. This is exactly what they are doing on a day to day basis with the death count. Lippmann wrote about the use of stereotypes, and this is the stereotype they want you to have. "3 more people dead." "one more person dead." "a nursing home....." "Named celebrity best known for their named movie....." "six more people dead." "3 more people dead." "3 more people dead." "4 more people dead."
They keep doing it. They're not going to stop doing it. They learned it from the Father of Modern Journalism - Walter Lippmann.
This is the playbook where modern media began. (link)
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