The video highlights how Fithian's signature strategy is to put together a very public event. This is exactly what Bernays did. Fithian has arrestables. Bernays had "torches of liberty". In both instances, the cameras were more than happy to capture dramatic pictures, tipped off by the organizer(s) of the upcoming event. And of course, behind the scenes Fithian is there directing the whole scene. Just like Bernays did. Here are the show notes from the January 13th, 2011 broadcast of "The Father of Spin".
In the 1920s, there was a taboo against women smoking in public. Working for the American Tobacco Company, Bernays commissioned a study by psychologist on what cigarettes meant to women. He concluded they were a phallic symbol and represented power for women and a challenge to men. Bernays sent a group of young models to march in the New York City parade. He then told the press that a group of women’s rights marchers would light “Torches of Freedom.” On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers (he had tipped off). The New York Times (1 April 1929) printed a story headlined, “Group of Girls Puff at Cigarettes as a Gesture of ‘Freedom.’” This helped break the taboo against women smoking in public.
(He later regretted this and worked for anti smoking initiatives)
Also worthy of note is the BBC's documentary called "The Century of the Self", which contains video of Bernays himself as an old man discussing some of the details of the event.
From 10 minutes 20 seconds until 13 minutes and 30 seconds is where this is highlighted at. This three minutes of the Century of the Self, and the segments of the above video about Fithian's signature strategy are in many ways fully interchangeable. It's a different time period, different agenda topic, but the mechanics of how it's being done are no different be it Bernays or Fithian.
Know the history of progressivism, know how and why they do what they do today.